Turn a hobby into a career and make a living from it: From a DIY enthusiast to a craftsman in 4 steps

  • If you need a craftsman, you have to book an appointment well in advance and spend a lot of money. You can make a very good living from craftsmanship and the order situation is excellent. Accordingly, some hobby DIY enthusiasts ask themselves whether it makes sense to become self-employed as a craftsman.
  • Whoever is lucky enough to turn your passion or hobby into a career, benefits from this in two ways, because the work you enjoy doing is much easier. And: Anyone who turns their hobby into a career earns more money than a hobbyist.
  • It’s certainly not that easy, because of course you have to have the relevant knowledge and skills, which ideally are certified or otherwise verifiable. With appropriate qualifications Today, some people are trying to turn their hobby into a real career with income.

Legal situation

Legally speaking, every person has the right to freedom of occupation. That’s how it is in the Basic Law (Article 12 paragraph 1) anchored. However, of course not everyone is allowed to take on critical and risky projects without proven knowledge and specialist qualifications. Especially in the construction and crafts sector, many strict requirements must be met in order to avoid dangers to life and the environment.

Anyone who turns their hobby into a career never has to work again – There is a core of truth in this quote about turning a hobby into a career, because the idea of ​​living alongside your job “try it out” on an independent basis, many people consider. But can you really make money with a hobby that has become a career?

1. Money shouldn’t be the priority

Anyone who wants to work for money should generally remain in a secure employment relationship or take another risk-free route. Self-employment as a craftsman is also associated with dry spells. There are many difficulties to overcome, especially in the beginning. Anyone who just wants to do it for money will quickly lose motivation. Only someone who pursues the craft with absolute dedication and passion will be mentally able to overcome the initial financial challenges.

Once business is going well, the money comes naturally – and not too little of it. In comparison to a career in the medical-technical field with classical training without an academic background (i.e. without a degree) Successful craftsmen in Germany are among the top earners. An example shows the dimensions: The average Salary in the profession of dental assistant is according to Medi-Career Collective agreement for dental assistants from the Association of Medical Professionals eV around 2100 to 2700 euros in the first 3 years of work. After 15 years of professional experience, the salary increases to around 3,000 to 3,200 euros.

A self-employed craftsman with 15 years of professional experience would not even travel to a customer for such sums. A significantly higher salary in the five-figure range would be possible here. Important: We always assume that the craftsman is a competent and professional craftsman.

Of course, an employee can also try to slowly build up their independence alongside their job. But there are some hurdles here:

If the main employer allows a part-time (self-employed) activity, there is usually one Competitive exclusion, but a ban is rarely issued. If the employee is officially allowed to turn his hobby into a career outside of his regular work, he can thus identify himself as small founder understand – and he has a lot to do if the vision is to turn the sideline into the main job.

In practice, the long-term order situation usually decides about when the point has been reached where the hobby becomes viable as a career and the main job is reduced in terms of working hours or can even be terminated completely.

For the time of “construction”, it is recommended to stay on a sustainable basis Customer search to go and to bind them to you as long as possible or for them good recommendations to care.

Tip: Just do a search online Blogs, if you want to turn your hobby into a career but are still just starting out. You will definitely not just stumble upon things helpful tipsbut also those committed by others Mistakes you can avoid.

2. The basic structure of the craftsman business


The first impression is crucial: Make sure you appear professional.

Anyone who landed their first order today is certainly very happy about it – and confirms the order in an emailwhich only has this content: Thanks for the order.

Often this email was sent from a free email provider in order to sound completely like a beginner.

Although this may sound authentic at the beginning, but professionally things are different.

From hobby to career – with our 4 tips you can avoid leaving an unprofessional first impression on potential customers.

1.1. Company name

The company name or branding must be there – and can be included do not violate the rights of others. One is always recommended in the craft category Combination of the profession and the name to choose. This prevents confusion.

Tip: Who his Desired company name If you type in the search engine and don’t find a website, you have a good chance.

1.2. E-mail address

One professional email address does not have a 0-8-15 ending, but was purchased and is closely related to the industry or the name of the company or owner.

1.3. Homepage

A homepage makes sense under two conditions: If there is something to show and if the site is maintained regularly becomes. Anyone who, as a stonemason or tiler, has equipped entire outdoor garden areas or even interior spaces with their craftsmanship has something to show and report.

If over time several Best practice examples are added, the homepage becomes a small Hall of Fame.

1.4. Company logo

A small set of business stationery is part of the basic equipment. Say: The company logo must be found on the offer and invoice.

Ideally, it was a one-off Graphic artist creating a set of business stationery which, in addition to the offer and invoice, also includes business cards.

3. This is how much marketing a craftsman needs

In addition to the basic equipment with business stationery, email address and homepage, many forget to get into the minds of their customers and take a permanent place there.

In this context, the motto “small gifts maintain friendship” applies. It is important that the gifts also suit the target group.

target group Promotional gift
  • The Target group do-it-yourselferswho relies on the professional support of a craftsman for certain tasks, is certainly happy about it typical DIY promotional items such as pliers, cutter knives, folding rules or water carts.
  • This Utensils are used and every time you use it, the do-it-yourselfer remembers the helping hand of the craftsman and perhaps one or two do-it-yourself friends also use the tool. This builds up little by little Circle of potentially well-disposed customers on.
Industry, business and private individuals
  • Who as a craftsman? Target group: industry, business and private individuals would like to discover for yourself, should not advertise handcrafted equipmentbut with what is in use there.
  • Calendars, notepads, calculators and of course pens are usually cheaper than the DIY promotional items mentioned at the beginning and are usually mass-produced.

from hobby to profession ballpoint pen

With the right marketing, your company will quickly become known.

Whoever is undecided about the number, let him be this one helpful comparison given to you: With 200 ballpoint pens with advertising print, craftsmen can delight 200 customers Ballpoint pen received with the invoice.

On a Fair However, 200 promotionally printed ballpoint pens can easily be distributed at once over a weekend. Therefore: The The number of advertising materials must be tailored to the advertising campaign.

By the way, a manageable number of advertising materials have one decisive advantage: The response can be tested at your leisure, new products can always be given away to customers and the storage costs are not significant.

  • Search for ballpoint pens on Amazon.de »

4. Conclusion: From hobby to career – can you make a living from it?

The path from a hobby carried out with passion to a career involves hard work and one Option for those who see no future in their current profession anyway. It is important for every potential founder to carve out a niche that they can fill well and efficiently. Specialization is the key word. In addition, you have to have staying power and be able to endure dry spells without having to earn a lot of income.

But as soon as things are going well, the self-employed person benefits twice: fun at work and a good salary, which is theoretically open to growth. But that has to be the case Customer loyalty can be pursued sustainably. You should also regularly take care of issues such as company form, personnel, accounting, taxes, etc. and seek advice from professionals. There is also one before the foundation professional start-up advice We recommend.

Image credits: pixabay/Joergelmann, Pixabay/AllanW, Pixabay/FrantisakKrejci (sorted chronologically or according to the order of the images used in the buying guide)